Students in the Digital Media Marketing program and DIGM 102 Content Creation course produced written, video, audio, and visual content as hands-on application of course principles.
Visual Content
Graphic credit: Camille Flynn
Visual:
For my visual content, I created a photo collage titled “A Fun Day at Paws & Claws.” The collage shows happy and relaxed dogs to help clients see how comfortable their pets will be during their stay. This type of visual content connects emotionally with pet owners who want a safe and loving environment for their dogs.
Target Audience:
The target audience is local dog owners looking for trustworthy boarding. Bright, cheerful images of dogs are engaging and instantly communicate the caring atmosphere at Paws & Claws. The collage format is easy to view on social media and can be repurposed for flyers or ads!
Call to Action:
“Message us about your pup’s stay!”
Credit and Disclosure:
Created by Halaynee Abernathy on Canva software
Graphic credit and disclosure: Created by Aubrey Knatcal. The only AI usage was the picture itself since I did not have to make one myself, I would have liked to if I had the time, and the call to action and headline were ideas I got from ChatGPT as well.
Kadicey Wells: Crowder College Theatre Department
Heather Maassen: American Furniture Classics
The visual content I chose is an infographic because it has the ability to catch the eye on social media while providing relevant information regarding the ordering/delivery process. This image would hopefully provide some answers to the most asked questions we receive from potential customers. It also includes our website and phone number so they can browse our collections or call us if they need further info.
The call to action is in the image with the company website address and phone number.
ChatGPT/Dall-E was used to generate the rough draft and I used Canva to put the finishing touches on it myself manually.
Anika Adame: Route 66 Prints
Caption: Worried about placing that last minute order? Consult with Route 66 Prints today to get
an estimated completion time! Come in shop or find our contact through the link in our bio.
AI disclosure: The idea for the meme was given by ChatGPT, but the actual process of creating
the meme was done by me.
Written Content
By Halaynee Abernathy: Paws n’ Claws
“Your Dog’s Home Away From Home: How to Prepare for Boarding”
Leaving your pup behind can be stressful, but finding the right dog boarding service makes all the difference. Dogs thrive when they feel safe, comfortable, and loved, which is why preparation is key before dropping them off.
Step 1: Pack Familiar Comforts
Bring along your dog’s favorite blanket, toy, or bed. These items carry the scents of home and help reduce anxiety in a new environment. A trusted sitter will always encourage owners to send familiar items along.
Step 2: Update Health Records
Before boarding, make sure vaccinations and medications are current. A safe, healthy environment protects not only your pup but also other happy dogs staying at the same place.
Step 3: Share Clear Instructions
Every dog has unique needs. Provide written details about feeding schedules, routines, and any special quirks. Reliable pet care means tailoring the experience to each pet.
Step 4: Schedule a Meet-and-Greet
Meeting the sitter in advance helps your dog build trust and eases your worries. Unlike big kennels, a local dog sitting service offers a personal connection that both dogs and owners appreciate.
Choosing a small, local boarding option isn’t just about convenience but it’s also about giving your dog a loving, safe environment instead of a crowded cage. Your pet deserves care that feels like home, and you deserve peace of mind knowing they’re in good hands!
Call to Action: “Schedule a meet-and-greet with our sitter today to give your pup the vacation they deserve!”
Disclosure: ChatGPT was used to help generate headline ideas, keywords, and outline suggestions. The final wording and editing are my own.
By Ashley Dornon: Analisa Photography
Headline: Nail Your Photoshoot: 5 Tips from Analisa Photography
So, you’re planning a photoshoot? Awesome! It can feel like a lot, but getting ready is the secret to loving the whole thing, from start to finish. At Analisa Photography, we want you to feel good and ready to rock your session. Here’s how to prep like a pro and get photos you’ll treasure.
1. What to Wear? Clothes matter. Go for colors that are easy on the eyes and match where you’re shooting. Keep it simple—no crazy patterns or big logos. Need help? Analisa will help you, just send her a message and see if she thinks it will go good with where y’all are shooting!
2. Location, Location, Location: Pick a place that feels like you, whether it is a cool park, your comfy house, or a spot in the city. Analisa’s all about that natural light, so outdoor spots during the late afternoon are amazing.
3. Talk to Your Photographer: Tell Analisa what you’re hoping for before the shoot. Want those real, in-the-moment shots, or are you thinking more posed? She makes every shoot special to fit you. Good talks beforehand means your photos will feel real and personal.
4. Practice Makes Perfect: Yeah, it sounds weird, but practice smiling and posing in front of a mirror. It really helps! Analisa makes everyone feel relaxed, even if you’re usually camera-shy. She’ll help you with poses that feel good and look great.
5. Relax and Trust: Analisa’s got this, from the first hello to the final touches. People love how professional and creative she is. When you trust your photographer, the best stuff happens.
Ready to book? Check out her Instagram for ideas and behind-the-scenes looks. Let’s make some memories!
SEO keywords: Analisa Photography, photoshoot, natural light, simple outfits, photo session AI brainstorming tool Copilot was used to generate initial subtopic suggestions for this speech. I selected, organized, and fully developed the final points myself.
By Jessi Hilton: Sean Crider Insurance
Insurance With Purpose: A Q&A with Sean Crider, Lifelong Entrepreneur and Founder of Sean Crider State Farm
I had the honor of speaking with Sean Crider, the founder of Sean Crider State Farm. He is an incredible individual whose mission is to guide people on their journey through life, be it through financial help, insurance, or entrepreneurial guidance.
I asked Mr. Crider questions about Sean Crider State Farm, his goals and values, and how he came to be where he is today. My goal today is to share his answers with you so you can get to know the man behind the business.
Q. Why did you start Sean Crider State Farm?
A. I loved studying successful entrepreneurs, and I knew I wanted to be a business leader.
Entrepreneurship has always been a part of Sean Crider’s life; he has been a business owner since his teens, starting a lawn-mowing business that he ran from high school through college.
After university, he didn’t know what kind of business he wanted to pursue; he just knew he enjoyed working for himself and preferred to be his own boss.
Mr. Crider taught business for two years. In his own words, he said: “I enjoyed teaching compounding and personal finance. State Farm allows me to be my own boss, create jobs, help people, and teach personal finance. It wasn’t easy, but I had the freedom to figure it out, and I’m glad I did! I was able to build my dream job!”
Q. What was your biggest struggle in building Sean Crider State Farm?
A. Great question! I believe we can’t have great triumph without great struggle. Hiring good people, leading them, and keeping them was the hardest thing I’ve ever done. I failed many times. Perseverance is paramount. Never give up.
Q. How is Sean Crider State Farm unique from other businesses?
A. I started this from scratch with my wife and life partner, Kristin. We have always worked together; we approach our business as teachers. We serve others by supporting and developing our team, so we can help others at scale. I want to create more jobs, so we can help more people.
Q. What sets your office and team apart from others?
A. Our culture is our core. We are like a family.
Q. What insurance advice would you have for someone’s first time buying insurance?
A. Take ownership of your situation, ask questions, and build relationships. You will get much more out of everything with this attitude. Think of it as a collaboration between “If it is to be, it’s up to me” and “I don’t have to know everything if I know who to ask.”
Q. If you could tell someone one thing about insurance or Sean Crider State Farm, what would it be?
A. I am looking for people who want to join me on a path of continual improvement. Clients and team members; if you want to get better, I would like to get to know you. I believe in life, liberty, and the pursuit of happiness. It’s a journey. Happiness is earned by working through the struggle: take action, reflect, adjust, and try again. You can pivot, but you can’t quit. It’s all part of the journey.
Q. In what ways do you help people with personal finance?
A. By listening and understanding. I have spent my life studying wealth-building. If I understand your situation and goals, I would love to create a plan to help you reach them. It starts with “what do you want?” Most people don’t know what they want, and even fewer know how to get it.
Sean Crider is dedicated to helping his customers get ahead. If you are seeking help in finances, health, life, home, or auto insurance, contact Sean Crider today.
Ready to take control of your financial future?
As you can see, Sean Crider cares about his customers and their future.
Contact Sean Crider State Farm today to learn how we can help protect what matters most to you. Whether you’re exploring insurance options, seeking financial advice, or just have questions—our team is here to guide you every step of the way!
Contact us via text or phone: 417-223-3222 or come to the office today!
ChatGPT was used in the brainstorming process for headline, editing, and Call to Action ideas.
By Camille Flynn: Nail Salon Content
By Karen Mendoza: Soccer portfolio for Alex Mendoza
Unleash Your Energy: Dive Into the Exciting Game of Soccer
Soccer, also called football in many parts of the world, is a dynamic and beloved sport played by millions. It’s a game full of speed, skill, and teamwork. Played on a grassy field with two goals, the main aim is to score by getting the ball into the opponent’s net without using your hands or arms—except for the goalkeeper. Each team has 11 players working together to outscore the other.
What makes soccer so popular is how easy it is to start playing. You don’t need fancy equipment—just a ball and some space. The sport helps improve your fitness, coordination, and social skills. Whether you’re dribbling past defenders, passing to teammates, or protecting your goal, soccer builds both physical strength and teamwork.
If you want a fun way to stay active and meet new friends, soccer is a great choice. Many communities, schools, and clubs offer games and training for all ages and skill levels. No matter if you’re new or experienced, there’s a place for you on the soccer field.
Why wait? Pick up a ball, find a local field, and start playing soccer today! Look for nearby soccer groups or leagues to join and connect with others who love the game. Your next adventure and a healthier lifestyle are just a kick away!
Checklist for Happy Campers: How to Order Cabin Furniture Without the Confusion
by Heather Maassen: American Furniture Classics
Shopping for furniture for your lodge, cabin, or home can be overwhelming! Especially when you can’t see or try it out in person. We have created this checklist to help make the process smooth and stress-free.
- Choosing the Right Lodge Furniture:
Think about the look you want: Are you looking for a simple, solid color, with the vibe of a stylish lodge? More rustic with handcrafted tapestry fabric? Or are you looking for an individual piece of furniture or a set? We offer it all!
- Measure First:
Do not wait until your furniture is sitting at your cabin’s front door, unable to enter your cozy getaway… measure your doorway before you buy!
- Assembly Made Simple:
All our furniture requires minimal assembly. Just screw on the feet, and you are ready to relax in style.
- Understanding Delivery Options:
Whether it’s a lodge high in the mountains, a cabin deep in the woods, or a house down by the lake with a winding driveway, you want to be sure your delivery driver can reach your rustic retreat. All our furniture ships via LTL freight (except single ottomans, those ship FedEx/UPS) with 3 delivery service level options:
Curbside: Delivery drivers will drop off at your curb, without an appointment.
Threshold: Delivery drivers will leave furniture on your doorstep without an appointment.
White Glove: Delivery drivers will bring your furniture inside and set it up, and depending on the carrier, some will even haul away the debris!
- Know Before You Go:
Even the most experienced campers should have a backup plan. Check the retailer’s return/exchange policy before ordering. AFC offers a 90-day warranty in case a product is defective, so you can camp happy knowing we have you covered there!
Now that you have checked off your list, you are ready to kick back and enjoy the view! Click the button below to browse our furniture collection! Happy Camping! (image will be a link to website)
AI Disclosure – ChatGPT was used to get ideas for headlines and outline suggestions; the final wording and editing was my own.
Video Content
Camille Flynn: Nail Salon
Karen Mendoza: Alex Mendoza, soccer player
Ashley Dornon: Photo editing tips
Heather Maassen: American Furniture Classics
Anika Adame: Route 66 Screen Printing
My target audience will be people who are interested in getting custom t-shirts screen printed locally, or through a small business online.
ChatGPT Generated Video Content Idea:
Behind-the-scenes: From Concept to Print – Show the full journey of a shirt, start to finish.
● Focus: Show customers/leads how the shirt idea comes into fruition, and how the basic sketch looks compared to the professionally done shirt.
● Content:
○ Begin with staff introduction.
○ Show a basic customer idea.
○ Quick screen printing process, perhaps a time lapse.
○ Show finished product in comparison to basic sketch.
● Goal: show customer the difference between the basic sketch vs. the professionally
done print.
I chose a pre-recorded video. This will work best with the content, as it can be edited and cut down. The normal screen printing process can take up to a week, so this is the best option.
This will be primary and will have a short description along with the video.
This would be a one-time upload. This will allow customers to understand the process, which can eliminate fear of how long their order will take to process, as well as how technically sufficient our screen printers are.
Halaynee Abernathy: Paws & Claws
Client:
My client is my 15-year-old sister, who runs a small dog boarding business from home, Paws & Claws
Target Audience:
Local dog owners who want a safe, reliable, and loving environment for their pets while they’re away. Most are families who prefer a personal, home-style boarding option rather than a large commercial kennel.
Goal of Video:
The goal of this video is to introduce the business in a warm and trustworthy way. It will show viewers that their dogs will receive individualized attention, playtime, and care.
Type of Video Content & Rationale:
I chose to create a behind the scenes video that combines friendly clips or photos of happy dogs and cozy spaces. This is primary video content because it directly promotes the business and represents its personality. A video helps build emotional connection faster than text or images alone, which is especially effective for pet owners who want to see where their dogs will stay.
AI Disclosure:
ChatGPT was used to help outline the video script and structure ideas. The final wording and visuals will be my own!
Jessi Hilton: Sean Crider Insurance
My client is Sean Crider State Farm, an insurance company that also helps with financial guidance.
My target audience is anyone who is seeking help with their finances, insurance, or investments.
My video will be a pre-recorded series of reels that will be posted regularly; these reels will last 60 seconds to two minutes each, depending on the content being covered. I chose this type of video because it will keep Sean Crider State Farm at relevant in social media feeds, build credibility, and keep Sean Crider Insurance at the top of people’s minds and social media feeds.
This would most likely be a primary content video, so that the video can serve as the main source of content with a short description below summarizing the information in the video and giving additional/supporting evidence. I think this will help keep the content simple but useful, while having multiple content forms for different viewer preferences.
ChatGPT was used in the brainstorming of video and content ideas.
Audio Content
Ashleigh Dornon: Analisa Ramirez Photography
Target Audience: Young couples, families, and small business owners in Southwest Missouri and Northwest Arkansas seeking vibrant, emotionally resonant photography for weddings, portraits, and branding.
Goal of Audio: To build brand awareness, evoke emotional connection, and drive bookings for photography sessions by aligning music with the client’s visual storytelling style.
Type of Audio Content Chosen: Curated Playlist I chose a playlist as the audio format because it allows for emotional storytelling through music, mirroring the visual narratives Analisa Ramirez Photography captures. The playlist serves as secondary audio content—it enhances the brand experience across social media and client communications without replacing visuals as the primary medium. This format is ideal for creating ambiance during client consultations, behind-the-scenes reels, or promotional events.
Playlist: “Moments Worth Capturing”
A 15-song playlist designed to reflect the warmth, intimacy, and timelessness of Analisa Ramirez Photography’s work.
Song Title | Artist |
| “Bloom” | The Paper Kites |
| “You Are the Reason” | Calum Scott |
| “Home” | Edward Sharpe & The Magnetic Zeros |
| “Best Day of My Life” | American Authors |
| “Yellow” | Coldplay |
| “Can’t Help Falling in Love” | Kina Grannis |
| “Photograph” | Ed Sheeran |
| “Love Someone” | Lukas Graham |
| “Forever Like That” | Ben Rector |
| “Sweet Disposition” | The Temper Trap |
| “Ho Hey” | The Lumineers |
| “I Choose You” | Sara Bareilles |
| “A Thousand Years” | Christina Perri |
| “This Will Be (An Everlasting Love)” | Natalie Cole |
| “Here Comes the Sun” | The Beatles |
Accompanying Text (for social media, or audio overlay):
Every photo tells a story—and every story deserves a soundtrack. Analisa Ramirez Photography invites you to experience the emotion behind the lens with our ‘Moments Worth Capturing’ playlist. Whether you’re planning your wedding, celebrating your family, or building your brand, let these songs inspire your next session.
Listen now. Book your story.
Visit Analisa Ramirez Photography on Instagram to book your session!
Audio Content Elements:
– Client Identification: Analisa Ramirez Photography is named in the playlist title and
promotional text.
– Call to Action: “Listen now. Book your story.” and “Visit [website] to schedule your
session today.”
– Audio Quality: Playlist features professionally produced songs with clear sound and emotional resonance.
AI Disclosure: This audio content strategy was developed with the assistance of Microsoft Copilot, an AI companion. All creative decisions and final selections were reviewed and customized by me.
Jessi Hilton: Sean Crider Insurance
Written goal
My client is Sean Crider State Farm Insurance; my target audience is anyone seeking insurance or financial advice, and the goal of this audio is to gain attention and interest.
Audio type and purpose
I chose to make a short Q&A podcast with Kristin Crider, where she answers questions about Sean Crider State Farm, finances, and investment.
I did this for two reasons:
1. Podcasts are rising in popularity, as mentioned in the audio chapter.
2. A podcast will help gain attention, and eventually interest in the product, while also making Sean Crider State Farm feel more relatable and human.
I believe this would be considered primary content, as it will be the only content consumed at the time.
Heather Abernathy: Paws & Claws
Client: My client is my 15-year-old sister, who runs a small, local dog boarding business.
Target Audience: The target audience is local dog owners who need a trustworthy, safe, and loving place for their pets to stay while they travel or work long hours.
Goal of Audio: The goal of the audio is to build trust and familiarity with potential clients by highlighting the friendly, home-like environment and encouraging listeners to schedule a meet-and-greet.
Typer of Audio Content: I chose to create a short promotional audio ad. This will be primary audio content because it can stand on its own for radio spots, podcasts, or social media posts. I chose this type because it’s personal, emotional, and easy to share. The ad will have light background music with a friendly narrative to make it feel genuine and comforting!
Music Use: The song used in the audio is “Little Bitty Pretty One” by Thurston Harris. Since this is a pre-recorded copyrighted track, I would need to obtain permission or a license to legally use it for promotional purposes. If it were to be published or used commercially to promote the business, I would either:
- Purchase a royalty-free license for the song.
- Replace it with a royalty-free track that has a similar upbeat, friendly tone.
This project was created with assistance from ChatGPT for brainstorming purposes. All recording and production work were done by me.
(Audio to be uploaded)
Anika Adame: Route 66 Prints
My target audience persona will be busy individuals like Angela, who are interested in staying up to date with the screen printing shop. The target audience will be designers, artists, and those interested in submitting a shirt design. People who want to keep up with the competition and vote on it will also be the target audience. The goal of this podcast is to create excitement around the company and get people engaging with it.
This would be primary content, but I would most likely post it on both the website and on social media pages with written content to get the word around.
The idea for this podcast was created using ChatGPT, but the actual audio and script was created by me.
Heather Maassen: American Furniture Classics
My client is my employer, American Furniture Classics, and my target audience is older people who have cabin or lake houses and are shopping online for lodge-style furniture. The goal of this audio content is to answer common questions customers have who may be unfamiliar with online shopping for large items, or just have specific questions they couldn’t find the answers for elsewhere.
The type of audio is a mix of “how to” and “FAQ”, and I chose this because over the years I have spoken with many customers who ask these specific questions constantly. I believe that some customers in my target audience may be hesitant to complete a purchase for such a large and expensive item if they are unable to access all the information they need in order to make their final decision.
It would be beneficial to have this as secondary content on our website, and/or accompanying our product listings on our retailers’ websites. Most of the information can be found online already, but it could be hidden deep within the item description or product details, making it difficult to find. Having an audio clip with a “play” button and titled “Your Lodge Furniture Questions Answered” would be helpful for some shoppers.
AI disclosure: ChatGPT was used to generate content ideas and provided tips on recording audio. All remaining ideas were my own, and all audio production and editing was done by me.
Students in the DIGM 102 Content Creation course are as follows: Halaynee Abernathy, Anika Adame, Ashleigh Donan, Camille Flynn, Jessi Hilton, Aubrey Knatcal, Heather Maassen , Layla Martin, Karen Mendoza, and Kadicey Wells.
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